New insights into accessibility and economic impact
Research by Movares, in collaboration with Binnenstadsmanagement and BRO a Movares Company, reveals that pedestrians and cyclists play a more significant role in urban spending than previously assumed. Conducted in September 2023 across 18 Dutch city centers, the study highlights several key insights:
Frequent visitors, strong economic contribution
Pedestrians visit city centres most frequently, averaging more than seven visits per month, significantly higher than cyclists, public transport users, and car users. Although car users tend to spend more per visit, their lower visit frequency means their overall contribution is smaller. Over time, pedestrians and cyclists generate approximately 25% more total spending than motorists, making them essential to the economic vitality of city centres.
Accessibility influences how people travel
Travel time plays a key role in transport choices. People living closer to city centres are more likely to walk or cycle, while longer distances increase car use. At the same time, longer travel distances are often associated with higher spending and longer stays. Visitors who combine car and public transport tend to stay the longest, while pedestrians and cyclists typically stay between one and one-and-a-half hours, especially in local and daily shopping environments.
What drives mobility choices
Transport choices are influenced by a combination of factors, including:
- convenience and travel time
- efficiency and accessibility
- sustainability and environmental impact
- health and active travel preferences
Local residents often prefer walking or cycling, while visitors making larger purchases are more likely to use a car.
From insight to action
Pedestrians and cyclists are crucial for thriving, accessible city centres, particularly in areas that depend on frequent local visitors. Investing in high-quality walking and cycling infrastructure not only improves accessibility but also strengthens local economies. These findings are essential for shaping urban development policies. Understanding the economic impact of different transport modes can guide decisions on infrastructure, accessibility, and spatial planning – particularly in densely populated and economically active regions.